Privacy Policy
Privacy Policy
Last updated: July 30, 2026
This Privacy Policy describes how firebirdfurniture.com (the "Site," "we," "us") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.
"Personal Information" means any information that can identify you, individually or in combination with other data.
1. Personal Information We Collect
Device Information
Examples: browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and how you interact with the Site.
Purpose: to load the Site correctly and to analyze Site usage so we can improve it.
Source: collected automatically via cookies, log files, and similar tracking technologies when you access the Site.
Shared with: Shopify (our e-commerce platform) and Google Analytics.
Order Information
Examples: name, billing and shipping address, payment information, email address, phone number.
Purpose: to fulfill your order, process payment, arrange shipping, send invoices/confirmations, screen for fraud, and communicate with you.
Source: collected directly from you.
Shared with: Shopify (platform and payment processing), shipping carriers, and, for drop-shipped items, the fulfilling manufacturer or supplier.
Customer Support Information
Examples: any information you provide when contacting customer service, sales, or technical support (by Site, phone, or mail).
Purpose: to respond to and resolve your inquiry.
Source: collected directly from you.
Shared with: Shopify and any support tools we use internally.
Catalog and Newsletter Sign-Ups
If you place an order, you'll automatically be added to our print catalog and email newsletter unless you opt out. Newsletter subscriptions trigger a confirmation email, which also lets you unsubscribe or flags unauthorized sign-ups. We may receive a read-confirmation when you open our marketing emails.
2. How We Use Your Information
We use your Personal Information to: offer and sell products, process payments, ship and fulfill orders, provide customer support, screen for fraud, and — where consistent with your preferences — send you information about new products, services, and offers.
3. Sharing Your Personal Information
We do not rent or sell your Personal Information. We share it only as needed to run the business, or as you direct:
Shopify: Our store runs on Shopify, which processes Personal Information on our behalf. See Shopify's Privacy Policy.
Shipping Carriers: Name, phone number, and shipping address are shared with carriers (UPS, FedEx, USPS, and freight carriers) solely to deliver your order. Drop-shipped orders share the same limited information with the fulfilling manufacturer or supplier.
Payment Processing: Payment details are transmitted to our payment processor to verify and authorize your purchase.
Legal Requirements: We may disclose information to comply with a subpoena, court order, or other lawful request, or to protect our rights, property, or users.
Business Transfers: If Firebird Furniture is sold, merged, or has its assets transferred, customer information may transfer as part of that transaction.
4. Behavioral Advertising
We use your information to show you ads and marketing we believe may interest you:
We use Google Analytics to understand how customers use the Site. Learn more at Google's Privacy Policy, or opt out at the Google Analytics opt-out page.
We may share information about your Site activity and purchases with advertising partners to show you relevant ads on other websites, using cookies and similar technologies.
You can opt out of targeted advertising directly through these networks:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Bing: Bing Ads personalized ads policy
Or broadly, via the Digital Advertising Alliance opt-out portal. Learn more about how targeted advertising works at the Network Advertising Initiative.
5. Cookies
Cookies are small files downloaded to your device when you visit the Site. We use functional, performance, advertising, and analytics cookies to run the store and understand how it's used.
Store Functionality
| Name | Function |
|---|---|
| _ab | Admin access |
| _secure_session_id | Storefront navigation |
| cart | Shopping cart |
| cart_sig | Checkout |
| cart_ts | Checkout |
| checkout_token | Checkout |
| secret | Checkout |
| secure_customer_sig | Customer login |
| storefront_digest | Customer login |
| _shopify_u | Customer account updates |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences |
| _landing_page | Landing page tracking |
| _orig_referrer | Landing page tracking |
| _s, _shopify_fs, _shopify_s, _shopify_y, _y | Shopify analytics |
| _shopify_sa_p, _shopify_sa_t | Shopify marketing/referral analytics |
Session cookies expire when you close your browser; persistent cookies last between 30 minutes and two years. You can block or delete cookies through your browser settings, but this may limit Site functionality (e.g., checkout). Blocking cookies does not fully stop data sharing with advertising partners — use the opt-out links in Section 4 for that.
Do Not Track: Because there's no consistent industry standard for responding to browser "Do Not Track" signals, we do not currently alter our practices based on them.
6. Children's Privacy
The Site is not intended for individuals under 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child has provided us information, contact us below to request deletion.
7. Data Retention
We retain your Personal Information for as long as needed to fulfill the purposes described in this Policy — including order history, tax and legal recordkeeping, and dispute resolution — unless you request erasure (see Section 8).
8. Your Privacy Rights
All Customers: To access, correct, update, or delete your Personal Information, or to opt out of catalogs, newsletters, or marketing communications, email privacy@firebirdfurniture.com, write to Firebird Furniture, 1880 Holste Road, Unit 104, Northbrook, Illinois 60062, or click "unsubscribe" in any marketing email.
California Residents (CCPA/CPRA): You have the right to know what Personal Information we collect ("Right to Know"), to request a copy or transfer of it ("Right to Portability"), and to request correction, deletion, or that we limit use of sensitive data. We do not sell Personal Information for money. However, our use of advertising cookies (Section 4) may qualify as "sharing" under the CPRA. You can opt out of this sharing at any time by emailing privacy@firebirdfurniture.com with "Do Not Share My Information" in the subject line, or by using the ad-network opt-out links in Section 4. You may also designate an authorized agent to submit requests on your behalf by contacting us. We will not discriminate against you for exercising these rights.
Other U.S. States: If you reside in a state with a comprehensive privacy law (e.g., Virginia, Colorado, Connecticut, Utah, and others), you may have similar rights of access, correction, deletion, and opt-out of targeted advertising. Contact us using the details above.
9. Security
We use industry-standard safeguards — including encryption and secure (TLS/SSL) connections — to protect Personal Information submitted through the Site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Service Area
Firebird Furniture currently ships only to the contiguous United States (the 48 contiguous states). The Site is operated in and intended for use within the United States.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last updated" date above reflects the most recent revision.
12. Contact Us
Questions, concerns, or complaints about this Privacy Policy can be sent to privacy@firebirdfurniture.com or Firebird Furniture, 1880 Holste Road, Unit 104, Northbrook, Illinois 60062, United States. If you're not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your state.